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A Blog Worth Reading
Conventional wisdom explains that marketing to women is as easy as lumping female consumers into categories like mini-van driving “Soccer Moms” and sweater-knitting “Graying Grannies.” Conventional...
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7 Steps to Setting-Up Your Own Image Depot
I’m a big proponent of stockpiling your own collection of high-quality images as a marketing resource. You can never have enough. Photos of your own customers and staff are best. Especially images...
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Thumbs Up For Currencies That Buy Credibility
My book, Currencies That Buy Credibility, just received a wonderful review from Holly Buchanan on her blog, Marketing to Women Online. Read the review. Oh, and for those of you who don’t follow Holly,...
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Escape The Box
Observing and learning from others is an effective way to escape the box and recharge your imagination. Children, in particular, are an infinite source of inspiration. Watching my daughters, Olivia...
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Selling Customers Their Way
With his upper torso draped lengthwise across the desk, the car salesman leans in and begs me to back down. “C’mon, let me add just one more dollar to the monthly payment, then we’ve got a deal,” he...
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How To Produce Quick And Easy Online Video
Over the past few weeks, many of you have asked me how I film the online video segments for my Monday Morning Marketing Quote series. Well, it’s a secret, and I’m not sharing it with anyone!...
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3 Easy Ways To Recharge Your Creativity
Daily routines bring focus and clarity to a chaotic life. These reoccurring patterns of activity help you organize and complete tasks with efficiency. Without a routine to add structure and to guide...
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Pioneers and Settlers
A paradigm shift alters the way things are normally done. It represents a departure from established norms and shakes up the status quo. Joel Barker, researcher and consultant, popularized the concept...
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